Hello Celebrators,
It’s wild to think it’s already been over a year since we launched celebratingppl. What started as a dream has turned into something real, empowering, and personal for us, and for so many of you.
If there’s one thing we’ve truly learned this year, it’s this.
Identity matters.
And wearing your identity, that matters even more!
When you wear one of our T-shirts, you’re not just putting on clothes. You’re showing the world where you stand. That you believe in justice. That you’re proud to be connected to the global black family. That you're antiracist, loud and clear.
And because of you this beautiful, bold community we’ve been able to do more than we ever imagined. From the bottom of our hearts, thank you.
A look back on what we've built together
This past year has been full of moments that reminded us why we started in the first place to lift up black identity, African heritage, and unity. Here's a few special moments we’re proud to have been part of.
Kwanzaa Celebration 2024 – Stockholm, Sweden
Kwanzaa isn’t just another holiday. It’s a celebration of community, culture, and shared values.
This past december, we had the honor of being the main sponsor of a powerful Kwanzaa
gathering in Stockholm, Sweden.
Musicians from across the African continent came together to create something truly magical and we were proud to help make it happen.
Big love to everyone who showed up, danced, sang, and celebrated with us. All earning was donated to Congo and Palestine.That energy was unforgettable.
“Kemetic Vibes” by Ebo Krdum’s Panafrican album
Our brother Ebo Krdum dropped a powerful album that speaks directly to our movement. Kemetic Vibes is rebellious, beautiful, and unapologetically Panafrican.
We’re beyond proud that one of our tees made the album cover. That image and that message is everything we stand for.
Twende Vasaloppet ,Daniel Onyango’s incredible race
This one’s for the books. Daniel Onyango a folkmusician from Kenya living in Sweden decided to take on one of the toughest ski races in the world, the legendary Vasaloppet.
Daniel pushed through 63 kilometers of snow, ice, and freezing winds before the weather forced the race to end.
We backed him however we could as his only sponsor and we’ll be there again when he returns next year. Daniel, you inspire us more than you know
Up Next, Pan-African Past. Present. Forever.
Everything we’ve done so far leads us to this.
Our next mission is more than just a new collection it’s a tribute to the movement that connects us all.
This collection is called.
“Past. Present. Forever.”
We’re honoring the revolutionaries who gave everything to bring Africa and the diaspora closer together. These weren’t just historical figures. They were dreamers, fighters, builders. They didn’t just shape history, they shaped us.
And before this month ends, we’re releasing not one, not two, but an entire army of Pan-African heroes you’ll be proud to wear. Follow us on social media and join our newsletter to be first to know when the colletion drops.
Stay rooted. Stay loud.
Theam celebratingppl
Because this isn’t just fashion.
It’s family. It’s culture. It’s identity.
